New Brand Connects Gilsbar with Insurance Services Future

With over sixty years of ongoing experience in insurance services, Gilsbar has unveiled a new brand to be used immediately. “We knew this brand needed to symbolize a balance between our people-centered organization, and our clients’ growing needs to better leverage technology in the insurance space. This balance makes Gilsbar different and has kept us successful for so many years,” says Rachel Welch, Director of Sales and Marketing. Gilsbar’s new brand features future-focused typography with clever iconography to symbolize this balance and a bright color palette not often seen in the insurance services space.

Having recently sold its self-funded plan administration division, Gilsbar will focus on its remaining divisions of Professional Liability, Commercial P&C, and Employee Benefits Consulting. As Ryan Haun, CEO stated, “We remain a people-focused, technology-driven business committed to our community and the people who work here.”